You likely have heard of the social media revolution that has been occurring over the past few years. Chances are that you have accounts on Facebook, Twitter, Google+, LinkedIn, and/or others; social media has really become a way of life in the 21st century.
You can utilize social media in your business today as well, but you may be wondering, “How?” Read on to find out some useful information about marketing in today’s business environment.
Many businesses will make the mistake of opening up social media accounts on sites like Facebook, Twitter, and Pinterest, make a few posts/tweets/pins, then leave the accounts unattended and unused for weeks or even months.
This is a big mistake. Your followers and customers who are actively following you to find out more about your business and what you offer will quickly lose interest and turn elsewhere (i.e. your competitors) because you aren’t actively keeping up your accounts.
For this method to be effective, you MUST be posting regularly to your social media accounts. “What do you mean by ‘regularly’?” you may ask. While it can vary based on your target audience, you really should be posting to these accounts a few times a day.
A good barometer is to check out your competitors’ social media accounts and see how often they post, plus check to see if they are gaining more followers in that time span; if so, you know they have a good posting formula going, and you should follow it.
Another tip with your social media marketing efforts: You can’t just promote your offers. “Social” means being interactive with your followers. This means that when they ask you a question about your product or service, you need to answer them as soon as possible.
If your followers post a complaint about your product or service, you need to respond, apologize for their poor experience, and do everything you can to make it right. If they retweet, share, or repin a post of yours, thank them for doing so.
Do NOT ignore your followers and think that you should not interact with them because you are a business. In this age of social media, businesses must be willing to interact with their followers in order to build a relationship with them.
By interacting with your audience these marketing efforts give positive results to your business.
A third social media marketing tip that relates to the last tip is that you should provide mostly information and interesting news about your industry about 80% of the time. At most, 20% of your posts should be offers of your products/services.
Your followers do not want to be bombarded with promotional offers on your company’s fan page, Twitter stream, or Pinterest pin boards. You want to provide interesting content, and especially interactive content, that will keep your followers coming back to your fan pages.
“What do I mean by ‘interactive?'” you may ask. Posts that make your followers think and respond; for instance, posting questions or surveys about your company, current industry news, or products/services they’d be interested in is a great way to get your followers to actively participate with your accounts.
Remember that “social” means being “interactive” and “engaging”; as a result, you should not be just stating facts, but getting your followers to participate and respond as well.
Social media marketing can really be beneficial to your business today and in the future if you keep the preceding tips in mind. It’s important to post to your accounts regularly, provide more information and be less promotional about your products/services, and have your followers engage you as much as possible.
By implementing these guidelines with your business’ social media accounts, you will likely see great responsiveness to your offers when you do promote them, thanks to the relationship you have built via your social media marketing efforts.
Hope you enjoyed this article.
Until next time, take care.